Tea tourism integration promotes rural revitalization
2026-03-31

In recent years, Guanxi Township in Yizhang County has relied on its ecological resource advantages and introduced professional tea planting enterprises. Through the integration of tea and tourism development, it has turned standard tea gardens into scenic spots popular with visitors, transformed the "green leaves" all over the mountains into "golden leaves" that boost local residents' income, blazing a broader path of rural revitalization featuring thriving tourism through tea and promoting tea through tourism.

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At the Xianfeng Organic Tea Planting Base in Dongyuan Village, Guanxi Township, a tea garden at an altitude of over 1,000 meters enveloped in mist, more than 100 tea farmers were busy picking tea leaves.

To facilitate workers, the base provides free vehicle transportation and lunch. Most of the workers who help the base pick tea leaves are idle laborers from surrounding villages.

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The planting base of Mangshan Xianfeng Organic Tea Industry is only 4.7 kilometers away from Wuzhifeng of Mangshan Scenic Area. The mist-shrouded tea mountains, coupled with the busy figures of tea farmers in the tea gardens, have attracted many tourists and photography enthusiasts to come specially for photography and sightseeing.

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The high altitude, abundant clouds and mist, sufficient sunshine, and pollution-free environment have created the excellent quality of the base’s tea--fresh and sweetwith a lingering aftertaste. Endowed with unique geographical and climatic conditions, the advantage of being close to the Mangshan Scenic Area, and green planting technologies such as replacing chemical fertilizers with organic fertilizers, the base has stable tea customers and sufficient orders.

Entering the peak season of spring tea picking, the base has integrated online and offline ways to kick off the sales of spring tea.

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Since 2014, the company has established a tea planting base in Guanxi Township, Yizhang County. After more than a decade of development, the company has now expanded its tea planting area to over 2,000 mu (133.33 hectares), built a high-standard tea processing factory, and innovatively developed multiple tea brands such as green tea, black tea, and white tea.

The company’s annual sales revenue exceeded 8 million yuan, which has enabled 200 local residents to find employment and increase their income. The annual labor expenditure amounts to over 3 million yuan.

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“This year, the order volume of spring tea has exceeded ten tons. Besides customers from surrounding markets such as Changsha and Yongzhou in Hunan Province, as well as Ganzhou in Jiangxi Province and Shaoguan in Guangdong Province, the order volume of customers from Guangzhou and Shenzhen and other places has increased significantly,” said Yu Yongjuan, chairman of the company. She added, “Next, we will base itself on the development foundation of the base’s tea industry, deepen the integration of tea and tourism, improve leisure and sightseeing facilities, and allow tourists to experience the fun of picking and making tea, thereby promoting the common development of local characteristic industries such as catering and guesthouses.”


Chinese source: rednet

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