Over 150 workers returned to work early ahead of schedule, and various production lines were operating at full capacity at the production workshop of Shunhua Fishery in Anhe Subdistrict, Beihu District, Chenzhou City.

The company resumed work and production on February 18. Its peak daily sales volume surpassed 1 million yuan, with nearly 30% contributed by online channels.

As a time-honored brand in Hunan dedicated to Linwu duck products, the company is pursuing a dual development strategy involving factory and cultural tourism. It is moving beyond the traditional image of braised food products and accelerating transformation toward younger and scenario-based consumption.

Driven by the booming Spring Festival consumer market, demand for Shunhua's leisure food and cold chain products featuring Linwu duck remains strong. Popular products such as nitrogen-filled spicy salted duck are in short supply.

Workshop operations including sorting, packaging, and boxing processes are being accelerated to ensure timely order delivery.  

Li Yongbo, general manager of Chenzhou Shunhua Fishery , said, “During this year's Spring Festival, the market situation was good. As consumers increasingly pursue natural, tasty and healthy food, our sales have kept growing, with daily sales hitting a record high of more than 1 million yuan, 30 percent from online channels. Based on this good momentum, we are confident in achieving a 12 percent year-on-year increase in annual sales.”In addition, the Shunhua Linwu Duck Chenzhou Experience Factory started trialo peration on February 18. This new space integrates product display, duck culture promotion, parent-child interaction, and on-site food cooking, drawing an average of 500 visitors per day.  It marks the company’s shift from “selling products” to “selling experiences”, turning traditional industrial capacity into cultural tourism traffic, and effectively broadening the development path.

“In the new year, we will continue to take technological innovation and quality commitment as our foundation, and strive to make high-quality products. At the same time, based on our own strengths, we will fully expand and upgrade the ‘Shunhua Linwu Duck Experience Factory’, advance deep industrial integration of industries and contribute our part to the high-quality development of the local economy,” Li Yongbo added.

Chinese source: rednet