The evaluation results of the value of this year’s regional agricultural public brands were released at the 2025 Regional Agricultural Brand Annual Ceremony held in Beijing recently.

“Chenpin Chenwei” brand, a regional agricultural public brand in Chenzhou City, ranked 20th among national regional agricultural brands, advancing 4 places compared to 2024. It has been listed among top 100 national brands for three consecutive years.

The national regional agricultural brand annual ceremony is regarded as a barometer of industry development, and the brand influence list it released is highly authoritative and widely recognized.

The increase in the ranking of “Chenpin Chenwei” brand marks a further consolidation of the brand's position in the national agricultural brand landscape, and has become an excellent representative of high-quality development of regional agricultural brands.

Looking back at the development process, the construction of the “Chenpin Chenwei” brand has achieved significant results. It was first listed in the top 100 in China in 2023, ranking 74^th. In 2024, it leapt to 24th place. In 2025, it reached a new high and entered the top 20.

In just three years, the brand has undergone a magnificent transformation, with continuous improvement in popularity and reputation, becoming a shining business card showcasing the achievements of modern agricultural development in Chenzhou.

The achievement of this result is due to the systematic efforts made by Chenzhou City in promoting agricultural branding, standardization, and industrialization in recent years.

By integrating regional characteristic agricultural product resources, strengthening quality control, and innovating marketing promotion, “Chenpin Chenwei” brand has successfully created a brand image with regional characteristics and market recognition, winning dual recognition from consumers and the industry.

Next, the city will continue to deepen the structural reform of the agricultural supply side, improve product quality, strengthen brand value, expand market share, continuously enhance the core competitiveness and market influence of Chenzhou's agricultural products, thus injecting new momentum into the efforts to comprehensively promote rural revitalization and accelerate agricultural and rural modernization.

Chinese source: rednet