Though the Chenzhou Team lost to the Changde Team by a narrow margin of 3 to 4 on the evening of September 13, 22,368 spectators stimulated the competition economy of Chenzhou City. Beyond the intense on-court showdowns, there is a special market featuring night market economy, cultural tourism integration and agricultural product sales.
The unique “Chenpin Chenwei Football Night Market” is open outside the sports stadium. 21 local Internet-famous shops allow fans to enjoy delicious food such as milk tea, light meals, barbecue during their viewing breaks.
There is also a special exhibition and sales area for the “Chenpin Chenwei” brand and products at the event site, which integrates such resources as scenic spots, folk experiences, and leisure blocks, bringing diverse experiences to players coming to watch the game.
The characteristic agricultural products of Chenzhou, such as Linwu duck and Dongjiang fish, have been promoted nationwide by more than 20 live streaming influencers, which can be viewed as a new marketing model involving competition and e-commerce.
During the event, Chenzhou introduced multiple benefits to spectators to drive the integrated development of events and tourism. It has launched three themed tourism routes, with ticket discounts of 25 scenic spots in the city. At the same time,cultural and tourism consumption vouchers worth 7.6 million yuan have also been issued.
Chinese source: hunantoday
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