The first Shennong-themed micro drama in China "The Cooking Rules of Shennong" made its debut exclusively on Hongguo, a well-known micro short drama platform in China, on March 14. It will lead you to embark on an extraordinary journey of Anren’s medicinal cuisine,and to explore the new charm of Anren as “the hometown of Shennong’s medicinal herbs”.

The drama tells the heartwarming story about Jiang Yan, a food delivery rider in Anren County. who unexpectedly activates the Shennong bloodline and binds to the “Shennong Revitalization System” during a career downturn.

Endowed with the unique ability of "Shennong’s Tongue", he integrates the millennium-old traditional Chinese medicine wisdom into modern Chinese medicinal diets, and ultimately achieves a double harvest of career and love, vividly telling the “Anren Story”.

This drama was shot in Anren County in deeply exploring Anren Shennong culture,  medicinal cuisine and rural scenery, enabling the local characteristic TCM culture to reach the public.

This drama is guided by the Publicity Department of the CPC Anren County Committee and Anren County Bureau of Culture, Tourism, Radio, Film and Sports, and supported by Anren Dayuan Industrial Development Group Co., Ltd.

Adopting the innovative model of "micro-drama plus cultural tourism", it breaks the barriers in traditional cultural communication, helping Anren culture gain popularity among the public in a youthful and down-to-earth way.  

China TV Hemei (Beijing) Rural Culture Development Center and Beijing Yungeng Jiuzhou Cultural Tourism Technology Group Co., Ltd. have fully leveraged their advantages in the whole industrial chain operation, facilitating the efficient transformation of Anren’s cultural and tourism resources and promoting the new cultural and tourism trend of "watching micro-dramas, traveling in Anren, tasting medicinal cuisine and nourishing the body and mind".

This 65-episode micro-drama was premiered exclusively on Hongguo platform on March 14. It will gradually launch nationwide promotion on the whole networkon March 20, the opening day of “Anren Ganfenshe”.

The launch of this micro-drama will fully enhance the brand influence"Hometown of Shennong’s Medicinal Herbs, Benevolent Anren", allowing more people to learn about and visit Anren county, contributing to the innovative dissemination of   excellent traditional Chinese culture.

Chinese source: hunantoday