At the SITF2025, the Chenzhou Booth fully demonstrated its unique charm. The exquisite food pictures, the dazzling array of cultural and creative products, as well as rich cultural and tourism brochures attracted many Korean citizens and travel agencies to stop for more information and in-depth exchanges. 

 

During this period, the cultural and tourism delegation from Chenzhou had in-depth discussions with the Cultural, Sports and Tourism Bureau of Chungcheongbuk-do, South Korea, on the dynamics of the South Korean tourism market and the trends of tourists’ demands. 

 

The delegation also communicated with leading South Korean travel agencies such as HanaTour, Modetour, and Travel Doctor, engaging in detailed discussions on the promotion of tourism routes and products. 

 

 

There is a possibility of reaching a cooperation intention, and they are expected to jointly design and develop distinctive routes targeting the South Korean market.

 

When communicating with KBS TV in South Korea, the delegation highly recommended the rich tourism resources and cultural heritage of Chenzhou City, and both sides discussed the possibility of using television media to spread the charm of Chenzhou. 

 

In addition, the delegation also exchanged ideas with a number of outstanding enterprises in South Korea, introduced the superior investment environment and tourism development potential of Chenzhou to seek cooperation opportunities. 

 

 

The Korean companies expressed their expectation to further understand Chenzhou and to cooperate in the development of tourism routes and other areas.

 

The Chenzhou cultural and tourism delegation also took the initiative to communicate with international conference organizations, introducing Chenzhou's unique natural scenery, profound cultural heritage, and professional conference reception capabilities, and exploring the possibility of creating a new model of “tourism+conference”.

 

This event is a significant step for Chenzhou's cultural and tourism industry to expand its international market. From the meticulous exhibition arrangement to extensive and in-depth exchanges and cooperation, Chenzhou's cultural and tourism industry is actively integrating into the international tourism market, and is committed to establishing closer ties with the tourism industry in South Korea and even the world.

 

 

Chinese source: Chenzhou Today